Blog
QR code design, testing and maintenance for printed campaigns.
A restaurant menu changes more often than a table card should. New dishes arrive, prices change, and an item can sell out halfway through the evening. The useful QR setup is one that separates the printed code from the menu content you...
A QR code can look perfectly neat in a design file and still disappoint on paper. The code may be too small for its placement, crowded by artwork, or linked to a...
Adding a logo to a QR code is a branding choice that changes a functional symbol. It can make the code look connected to your business, but it can also hide information the...
A dark poster can look excellent in a design preview and still be difficult to scan. The background, lighting, print finish, code size, and viewing distance all affect the real experience. The reliable way to judge the result is to test the...
Two posters advertising the same offer can receive very different traffic. One may be beside a queue where people have time to scan. Another may be on a busy walkway where they notice it only briefly. Separate QR campaign routes can show activity...
Product packaging lasts longer than most launch campaigns. A box may sit on a shelf, an insert may stay in a customer's drawer, and a second-hand buyer may scan the code years after the original sale. The destination needs a longer plan than a...